12 new business clients in a four-month campaign

The scope behind the result

The engagement covered ten target keywords over four months, at $125 per month. It used the plan we call Sole Practitioner. Six of the ten terms reached the top five.

The reported client count is 12 new business clients across the campaign. It is a campaign total, rather than a monthly rate. The record does not assign revenue or lifetime value to those clients.

What to consider for your practice

A small keyword list can be a sensible starting point when each term has a clear service and a suitable destination on the website. The choice should reflect the engagements your team can accept, the market you serve and the competition for those searches.

Rankings and clients measure different things. A position describes visibility for a search; a client count describes a business outcome. Your own review should consider both, alongside whether the inquiries fit your practice.

Planning a comparable scope

Start by listing the services you want to grow. A firm seeking recurring accounting engagements may need a different keyword map from a preparer filling seasonal appointments. The service list, capacity and existing website give us a starting point for that decision.

This result supports a focused approach; it does not establish an expected result for every practice. Competition, starting condition and timing affect what follows. We review those factors before suggesting a plan.

Compare current engagement plans or explore the marketing service.

More accounting campaign evidence

Tax preparation practice: 14 new clients